Jewelry & Rings

Precise ring sizing,
built into the online buying journey.

Rings are one of the hardest products to size online. A small difference in measurement can change the fit, yet most ecommerce experiences still rely on printable guides, size charts, or manual methods that place the burden on the customer. Aitaca replaces that uncertainty with computer vision sizing embedded directly in the shopping experience.

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−65% Returns reduction

3–5% Conversion uplift for sizing flow users

30+ Brands deployed

The Challenge

Most online ring sizing tools are not precise enough.

Most ecommerce brands still guide shoppers toward size charts, printable guides, or manual measuring methods to find their ring size. These tools are easy to misread, hard to trust, and often confusing when size charts vary between brands. For shoppers, sizing uncertainty can become a reason not to buy. For brands, it leads to abandoned carts, wrong-size orders, avoidable returns, and poor visibility into customer size demand.

High returns

Wrong sizes create avoidable returns.

Low conversion

Sizing uncertainty stops shoppers from buying.

Poor demand visibility

It is hard to know what sizes customers actually want.

How AI Hand Scan works

From one photo to the right ring size

Aitaca helps shoppers find their ring size directly from the product page. The customer follows a guided photo flow and receives a product-specific size recommendation.

One guided photo

The shopper takes a photo of their hand directly from the product page, following a simple guided flow. No app and no manual measuring required.

Computer vision sizing

Aitaca analyses the image using computer vision and product-specific sizing logic to generate a recommendation adapted to the brand's sizing system.

Get recommendation

The customer receives a clear recommended size and can continue toward add to cart with more confidence.

Size demand insights

The brand receives anonymised data on customer size demand, helping identify popular sizes, stock gaps, and differences between what shoppers need and what the catalog offers.

How Ring Sizer works

For gift buyers and shoppers who already know their size.

The Ring Sizer allows shoppers to measure an existing ring they already own and use that measurement to determine the correct size for a new purchase. It covers the real-world scenarios that photo-only flows cannot serve, and it's especially valuable in jewelry, where gift buying is a significant share of total purchase intent.

Gift buying use case

Size a ring the recipient already wears, without needing a photo of their hand.

Known good fit reference

Shoppers who already own a well-fitting ring can use it as a direct measurement input.

Complements finger-photo sizing

Both methods available within the same flow, so shoppers choose the path that fits their situation.

Aitaca ring sizer — automatic size extraction

Business Impact

More than Sizing.

Beyond solving a major pain point for end buyers, Aitaca gives brands valuable capabilities and data that were once only possible in physical retail. It brings that same level of sizing insight into the online shopping journey.

Unlock Sales

3–5%

conversion uplift

Shoppers who hesitated on size now buy with confidence.

Cut Returns

−65%

fewer returns

Right size first time. Lower reverse-logistics cost, higher net margin.

Demand Intelligence

30–70%

of size demand un-served today

We show brands which sizes they're losing, so supply chain can act.

Capabilities

Built for the complexity of ring sizing.

Ring sizing is more demanding than most ecommerce categories. Aitaca is built to handle that complexity, for the shopper at the point of purchase, and for the brand in every planning and buying cycle that follows.